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Digital Marketing Specialist

SKU: N/A

Price range: US$599.00 through US$799.00

Enroll in Simplilearn’s all-encompassing Digital Marketing Master’s Program and enjoy live, interactive learning sessions. Learn to leverage ChatGPT and other generative AI tools to elevate your digital marketing strategies. Additionally, the program includes access to the Meta Certified Digital Marketing Associate exam.

Choose an Option

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Additional information

Choose an Option	Online Bootcamp, Online Bootcamp + Exam, Self Paced Learning, Self Paced Learning + Exam

Industry-recommended learning path

5 Capstone problem statements and more than 15 course-end projects

Over 10 case studies featuring brands like Adidas, KFC, Nike, and Intel

Master 35+ digital marketing tools

Exclusive access to digital marketing experts

Learn to utilize ChatGPT and the latest generative AI tools for digital marketing

Course Delivery Method

Online bootcamp – The delivery mode of this course is a mix of online self-paced learning and live virtual classroom instruction.

Digital Marketing Foundation

This foundation course covers essential concepts such as the differences between digital and traditional marketing, the 4Ps of digital marketing, influencer marketing, voice search, website creation, and behavioral marketing. You will dive deeper into behavioral marketing and analytics, understanding customer lifecycles, buying stages, and the dynamics of the marketing funnel to enhance your strategic marketing approach.

Search Engine Optimization (SEO) Course

Learn to implement SEO strategies to drive sales and enhance website conversions
Gain access to comprehensive SEO content as per OMCP standards
Attend live interactive sessions delivered by experienced SEO experts
Master Tools like Semrush, Ahrefs, Moz, Keyword Planner and more
Get free access to the SE Ranking platform for 1 year

Search Engine Marketing (SEM) course

Discover the workings of paid advertising and the art of utilizing keyword research to optimize your ad campaigns in this module. Investigate diverse bidding strategies customized for B2B and B2C channels, allowing you to target your desired audience efficiently. Upon completing this module, you'll have the expertise and capabilities to craft impactful paid ad campaigns that deliver substantial outcomes for your business.

Social Media Marketing

Examine different social media platforms suitable for marketing communications in this module. Understand how to customize your marketing approaches based on the chosen platform to connect and engage with your brand's intended audience effectively. Upon completing this module, you will be able to utilize social media to promote your brand, products, or services and nurture significant relationships with prospective customers.

Strategies for Paid Campaigns: Maximizing ROI

Acquire the skills to conduct a comprehensive analysis of paid campaigns and evaluate individual ad analytics to enhance conversion rates. Moreover, delve into the essential elements of landing pages and design strategies tailored to the specific business type and industry. By the conclusion of this module, you'll have the necessary knowledge to efficiently optimize your paid campaigns and construct engaging landing pages that yield superior results for your business.

Analytics, ROI, and Evaluation: Measuring Success in the Digital Age

Attain a comprehensive grasp of various Key Performance Indicators (KPIs) and metrics, utilizing a range of analytical tools. Uncover successful strategies for evaluating and improving campaign outcomes. This module is designed to enable you to become proficient in utilizing KPIs, metrics, and analysis techniques to enhance your marketing initiatives and achieve exceptional results.

Digital Marketing Capstone Project

In this culminating project, marking the final step of your learning journey, you have the opportunity to apply the knowledge gained from the previous modules. You can select from a range of five capstone projects to showcase your expertise in diverse digital marketing tools and techniques to potential employers.

Email and Mobile Marketing

Gain a comprehensive understanding of the end-to-end email marketing process, including automation techniques and designing high-converting email templates. Learn to create impactful email marketing campaigns that engage your audience and drive business success. Additionally, delve into the critical role of mobile apps and marketing, mastering effective mobile ad targeting to reach your audience efficiently and enhance your brand's presence in the digital landscape.

DMS: Generative AI in Sales and Marketing

Explore cutting-edge Digital Strategies in Sales and Marketing, integrating Generative AI (GenAI) to revolutionize traditional approaches. From AI-powered marketing strategies to predictive analytics and CRM enhancements, this course offers hands-on experiences and insights into leveraging AI for optimized sales, marketing plans, and customer relationship management. Navigate future trends and ethical considerations while delving into real-world case studies for actionable takeaways.

Digital Marketing Meta Master Session

Attend online interactive masterclasses from Meta and get insights about advancements in the digital marketing field.

Ecommerce Listing

Learn the basics of the ecommerce listing process. Learn how to promote your product and provide after-sales support.

B2B Marketing

Learn the basics of B2B marketing and various marketing techniques to increase your reach to B2B audiences.

Blogging

Learn how to create and maintain a blog for promotion and user interaction in this course.

Affiliate Marketing

Learn the basics of affiliate marketing and how to use it to promote your business effectively.

Prerequsites

No prerequisite is required to take this course. Anyone with an interest in digital marketing can enroll in this Digital Marketing Specialist course.

Course Content

Lesson 01: Security and Risk Management
Lesson 02: Asset Security
Lesson 03: Security Architecture and Engineering
Lesson 04: Communication and Network Security

Skills Covered

Website Creation
Behavioral Marketing
Keyword Research
Search Engine Optimization
Search Engine Marketing
Campaign Management
Social Media Marketing
Mobile Marketing
Content Marketing
Content Strategy
Strategies for Paid Campaigns
Analytics ROI amp Evaluation
AI Automation amp Emerging Technology
Gen Artificial Intelligence AI Tools

Tools Covered

ChatGPT
Invideo
Ryter
Stable Diffusion
Facebook Insights
Google Analytics
Qlik
YouTube Analytics
Google Keyword Planner
Google Trends
Ubersuggest
Feng-GUI
Hitwise
SimilarWeb
Bing Ads Manager
Facebook Ads
Google Ads
Google Ads Manager
LinkedIn Ads
Twitter Ads
Bing Ads
Majestic
Moz
Raven
SE Ranking
SEMrush
SpyFu
Buffer
Facebook
Hootsuite
Hubspot
Instagram
LinkedIn
Twitter
YouTube

Key Learning Outcomes

Leverage core digital marketing strategies to promote your business and effectively grow your customer base.
Integrate AI and emerging technologies into sales and marketing to automate campaigns and increase productivity.
Plan and execute targeted digital marketing campaigns across multiple platforms and domains.
Improve SEO rankings by optimizing pages with advanced keyword strategies.
Develop effective paid marketing campaigns using strategic bidding and campaign planning.
Create and manage content on platforms like Facebook, Instagram, LinkedIn, and Twitter, including running targeted ads.
Engage mobile users effectively with innovative mobile marketing techniques.
Design and implement impactful content strategies tailored to specific goals at each stage of the marketing funnel.
Optimize campaign performance metrics with advanced analytics tools to achieve better results.

Learning Path

Core

Digital Marketing Foundation
Search Engine Optimization (SEO) Course
Search Engine Marketing (SEM) course
Social Media Marketing
Strategies for Paid Campaigns: Maximizing ROI
Analytics, ROI, and Evaluation: Measuring Success in the Digital Age
Digital Marketing Capstone Project

Electives

Email and Mobile Marketing
DMS: Generative AI in Sales and Marketing
Digital Marketing Meta Master Session
Ecommerce Listing
B2B Marketing
Blogging
Affiliate Marketing

Who Will Benefit

This course is ideal for marketing managers, digital marketing specialists, marketing or sales professionals, marketing consultants, entrepreneurs or business owners, and professionals aiming to advance their careers in the digital marketing field.